Marketing 4th Edition by Grewal Levy (PDF FILE)

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Actress Margot Robbie becomes face of Chanel No. 5 September 13, 2024
The French fashion house is upgrading the six-year ambassador’s credentials, casting the “Barbie” star in a campaign set to be released next month.
Vhernier onboards acting CEO September 13, 2024
Swiss luxury conglomerate Richemont is appointing Gianluca Brozzetti, Italian jeweler Buccellati's executive vice president, to the interim role at the Italian jewelry brand.
Mytheresa reports positive FY24 results, reaches double-digit growth in H2 September 13, 2024
“Money-can't-buy” experiences for top customers and luxury brand partnerships are boosting the online luxury retailer’s books as it nears a billion dollars in annual sales.
BMW lowers 2024 outlook amid technical, market pressures September 12, 2024
Lagging sales in China and recalls related to an Integrated Braking System defect have the German automaker rethinking its annual projections.
Boucheron makes US debut on Madison Avenue September 12, 2024
The 3,900-square-foot space is designed to reflect the aesthetic touches of the French jeweler's historic flagship on Place Vendôme in Paris.
Google scales virtual try-on tool backed by generative AI September 11, 2024
Accessible to U.S. shoppers, the technology giant is refreshing a special user feature it rolled out last year, adding a new category of clothing into the mix.
Skincare remains fastest-growing product segment at Puig September 11, 2024
Out with its H1 2024 fiscal results, revenues at the Spanish fashion and fragrance business are up 9.6 percent year-on-year.
Chanel gains new fragrance and beauty president September 10, 2024
Simona Cattaneo, a C-suite alum of companies such as U.S. beauty group Coty and Italian fashion label Tod’s, is preparing to take over the French fashion house’s highly lucrative beauty segment.
Breguet pulls new CEO from product development unit at Omega September 9, 2024
The Swiss watchmaker has successfully recruited the former vice president of product from its fellow Swatch Group subsidiary.
Sarah Burton joins Givenchy as creative director September 9, 2024
The English designer is best known for her role as the creative director of British fashion brand Alexander McQueen, a position she took over after the passing of the brand's founder in 2010.

Latests Europe News

Pope Says Both Trump and Harris Are ‘Against Life’ September 14, 2024
He said American Catholic voters had to choose the “lesser of two evils” because of Donald Trump’s cruelty toward immigrants, and Kamala Harris’s support of abortion rights.
As Ukraine Presses Its Attack in Kursk, Russia Stiffens Its Defenses September 14, 2024
Soldiers and military analysts say that Ukraine is largely holding onto land it seized in the Kursk region, even as Moscow has begun a counterattack.
The Long-Range Weapons Ukraine Wants to Use on Russia, Explained September 14, 2024
The United States and its allies are once again considering expanding the capabilities they provide to Ukraine in its fight against Russia’s invasion.
Sexual Abuse Allegations Against Abbé Pierre Shatter His Legacy September 14, 2024
Abbé Pierre campaigned for decades against homelessness and poverty. Revelations about his treatment of women have destroyed his image as a symbol of virtue in France.
Rebecca Horn, Enigmatic Artist With Theatrical Flair, Dies at 80 September 14, 2024
Her widely exhibited work in sculpture, performance, film and more didn’t represent anything in particular so much as it evoked an experience.
Vance Describes Plan to End Ukraine War That Sounds a Lot Like Putin’s September 14, 2024
Former President Donald J. Trump would tell the Russians, Ukrainians and Europeans to “figure out what a peaceful settlement looks like,” Senator JD Vance, his running mate, says.
With Russia in Mind, U.K. Prime Minister Keir Starmer Goes to Washington September 14, 2024
A trip to Washington by Britain’s prime minister, Keir Starmer, came after President Vladimir Putin of Russia warned that the allies’ next step could mean war for NATO.
Starmer, Meeting Biden, Hints at Ukraine Weapons Decision Soon September 14, 2024
As the president deliberated with Prime Minister Keir Starmer, the question of whether to let Ukraine use long-range weapons in Russia was a rare point of contention between allied nations.
Sweden Will Offer Migrants $34,000 to Go Home September 14, 2024
The government greatly increased a grant to encourage more immigrants to return home. Critics say it sends the wrong message and, in any case, may not tempt many refugees.
Diplomacy Over Ukraine War Is About Bolstering Forces September 13, 2024
For both Ukraine and Russia, battlefield gains now might provide an upper hand in any negotiations later. That’s reflected in their discussions over arms with allies.
Russia Expels 6 U.K. Diplomats as Tensions Mount Over Missiles September 13, 2024
Vladimir Putin said allowing Ukraine to use long-range Western weapons would mean NATO countries were “at war with Russia.” It was one of his most direct threats yet.
Read Putin’s Warning to NATO on Ukraine’s Use of Long-Range Weapons September 13, 2024
The Russian president said Western support for Ukrainian strikes deep inside Russia would put his country and NATO “at war.”
Biden Poised to Approve Ukraine’s Use of Long-Range Missiles in Russia September 13, 2024
The topic will be on the agenda Friday as Britain’s new prime minister, Keir Starmer, visits the White House.
U.S. Accuses Russian TV Network of Conducting Covert Intelligence Acts September 13, 2024
Sanctions announced on Friday are an effort to undercut RT by making it difficult for the network to conduct global business in dollars.
Book Review: ‘Dear Dickhead,’ by Virginie Despentes September 13, 2024
Virginie Despentes confronts sexual politics in an epistolary novel with a stubbornly idealistic streak.
‘Van Gogh: Poets and Lovers’ at the National Gallery: Review September 13, 2024
A major exhibition in London focuses on the painter’s final years, finding new feelings in some of his most famous works.
Robert Lewandowski on Fame, Frailty and the One Voice He Won’t Ignore September 13, 2024
Much has been said about the increased workload of top players, the Barcelona star said, but the mental toll of expectations and fame is just as likely to lead to burnout.
Pedro Almodóvar, Master of Mystifying Films, Wrote a Book He Can’t Classify September 13, 2024
In “The Last Dream,” the Spanish director offers insights into his complicated relationship with creativity and mortality.
WADA Report Concludes China Broke Rules in Doping Case September 12, 2024
An investigator hired by the global antidoping regulator found no bias toward China in a case that has outraged Olympic athletes and led to an F.B.I. investigation.
Climate Lawsuits Are Exploding. Are Homicide Charges Next? September 12, 2024
The courts have become one of the most important battlegrounds in the fight over planet-warming emissions. Here are prominent cases to watch.

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Marketing 4th Edition by Grewal Levy (PDF FILE)

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