Social media is just different in Russia. While over 82% of the population uses social media accounts, they may not be accounts on websites that you recognize. Facebook, Twitter, Instagram, and YouTube dominate the social media world in most countries, but Russia (and some surrounding areas such as Kazakstan and Ukraine) often prefer regional replacements for these platforms. This difference in social media use is of huge importance for brands who use social media sites for advertising, as it can completely change a marketing strategy that is used in other parts of the world. That aside, it’s also just interesting to see how…
Read the full article: The Top 8 Russian Social Networks (And What Makes Them Great)