Google Gives Up the Fight Against Paywalls

Google will no longer force publishers using paywalls to offer free content. Instead, publishers using paywalls to fund themselves will enjoy equality with other publishers. Google is also working towards helping those publishers “reach new audiences, drive subscriptions and grow revenue”. Paywalls are annoying. You’ll see a headline you want to click on, but because the story is hidden behind a paywall you have to find another source. This can be very frustrating, especially when you hit your limit of free content. And now that free content may be disappearing. Thanks, Google. From First Click Free to Flexible Sampling Google…

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